How the hottest drug packaging changes with the ma

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How drug packaging changes with the market

drug packaging must first comply with relevant national policies and decrees

drug packaging is directly related to the miscibility of drugs and packaging materials, as well as the stability of packaging materials on drugs during the storage period of drugs, that is to say, the impact. Drug packaging, as an integral part, has been clearly in front of us. At present, when applying for new drugs, we must put forward the packaging form of drugs, the compatibility test of drugs and packaging materials, and the quality standards of materials. Material supplier's license and other data 12. Deformation measurement accuracy: 1%;. For example, all drugs produced by Minsheng company have product packaging files, including: packaging form, quality standard of packaging materials used, inspection operation procedure (SOP), packaging material supplier files, etc

concept change of drug packaging image design

while following the drug administration law and relevant policies, how to reflect the corporate image, improve its appearance design grade, and give it the psychological recognition ability of consumers that it can obtain is a problem that should be taken into account for the dual attributes of drugs and commodities. The previous drug packaging design formed a relatively simple and plain design frame. In addition to words, similar drugs are distinguished only by color changes, and the product name is not eye-catching, which is easy to be confused. Compared with imported and joint venture drug packaging, these products are inferior in both appearance design and consumer consideration. The advanced packaging has a safety cover designed for the medication safety of the elderly and children; A measuring cup with accurate measurement and convenient use is equipped for oral liquid; There are also eye-catching tips on the package, "put the medicine out of the reach of children", and so on. All of these not only bring drug safety information to patients, but also have the efficacy of consumer psychological recognition. Seeing other people's strengths and identifying their own weaknesses, pharmaceutical enterprises should widely seek the opinions of marketing departments when changing the design of new products and the packaging of old products. If possible, they can ask advertising planning companies to do image design. A recent antiseptic disinfectant for skin and mucous membrane of Hangzhou Minsheng company has completely abandoned the consistent old design ideas in the appearance design, which is very rich in the sensory information of the new generation. The packaging bottle has improved the size of the liquid outlet, which can control the dosage when used without contaminating the fingers

how to make OTC packaging

the purpose of OTC drug packaging should be to scientifically guide drug use and improve sales efficiency. 6. On the basis of strict safety design, from the aspects of drug dosage, medication psychology, medication demand, etc., design and improve the packaging for the convenience and safety of consumers, enhance the brand image of enterprises and products, so as to add additional needs. In order to better improve the influence of the enterprise, Minsheng company has been carrying out the work of covering the relevant series of products of the enterprise with a main brand, which has been paid for implementation

problems and suggestions

most of the drugs currently listed in the OTC catalogue are old varieties that have been proved to be safe and effective after long-term clinical use, and have little toxic and side effects. According to the current relevant regulations, such drugs are not allowed to apply for the use of "trade names". OTC drugs can be purchased directly at pharmacies and drug counters without a doctor's prescription. Which kind of medicine, brand or manufacturer the patient buys mainly depends on five factors: advertising, efficacy, price, packaging and decoration. OTC drugs are old products produced by many enterprises. Only advertising drug names is equivalent to making wedding clothes for others, which is not conducive to establishing brand image. Therefore, drug names must be publicized together with trade names in order to be known to the public. It is suggested that the national drug administration department should open the trade names of OTC drugs at an appropriate time

how to realize communication in drug packaging

from the perspective of the integrated communication concept proposed by modern marketing, drug packaging is not only a problem in product strategy, but also an irreplaceable medium in promotion. Consumers' interest in products largely depends on the extensive penetration of the mass media, but whether it can lead to the final purchase depends on the key step. As the last step in communication with consumers, packaging plays a decisive role. Enterprises need to convey the connotation of products through packaging, and also need to complete the last step of communication with consumers through packaging

then, how can we better realize communication in drug packaging

first, whether the drug packaging is humanized is the key

interactive personalized marketing has gradually become the mainstream mode of marketing, and personalized consumption puts forward higher requirements for drug packaging design. Today, when products are highly homogeneous, the packaging of products also has the phenomenon of "isomorphism". The drug packaging that consumers pay attention to is not a picture or fancy, but to see whether the packaging reflects the respect for human feelings, whether it has affinity, and whether it reflects the taste and lifestyle of the target group in the design. Those pleasing to the eye and high-grade packaging are naturally favored. From this point of view, drug packaging actually undertakes the task of psychotherapy. It should reduce the psychological pressure of patients and achieve the effect of eliminating diseases with drugs. This requires designers to go deep into life and pay attention to the grasp of human nature when designing packaging

second, drug packaging should comprehensively analyze the characteristics of packaging as a media

drug packaging information has the advantages of pertinence, durability, strong expressiveness and high reliability, which should be fully utilized. However, the packaging itself also has many shortcomings, such as poor flexibility, less information, slow transmission speed and so on. Therefore, flexible and ingenious trade-offs should be comprehensively considered in the process of drug packaging design. In order to make the last step of communication with specific groups on packaging, we must consider these characteristics that are different from other media, so as to explore the communication role of packaging as a media to a greater extent

III. express the corporate image through drug packaging, and complete a deeper communication that can combine local advantageous resources

in fact, the concept of competition among enterprises has changed to the competition of the overall image of enterprises. The introduction of CI inevitably requires that the enterprise image can be expressed through packaging design. As a unique identification symbol, packaging can do this. There are many positive and negative examples. Drug packaging is the past packaging of OTC drugs, which clearly shows the shortcomings in this regard. Today, with the gradual development of OTC drugs, the form of many OTC drugs seems too old, which has become an obstacle to communication with consumers. We should learn more from some new styles, such as printing the brand logo of the enterprise on a transparent plastic bag, which is the entire outer packaging of a French perfume. This kind of packaging conveys the connotation of "genuine goods" to consumers, and this brand connotation also drives the sales of products of similar brands. There is no need to copy these practices in drug packaging, but it is necessary to introduce this concept. In fact, the expression of corporate image through packaging design is not only conducive to the spread of corporate image, but also reduces the burden of enterprises in advertising. More importantly, it strengthens consumers' recognition of society and its brand, thus realizing deep communication

IV. drug packaging should achieve a wider range of communication and have the ability of global recognition, and its national style should not be ignored

with the acceleration of the process of international trade integration, it requires that the packaging design should reach the international level as far as possible and have the ability of global recognition. However, packaging design can not be globalized for the sake of globalization. Any packaging design has its inseparable national traditional cultural background. "Only the national is the world". Only when the packaging has local color, it will be different, and it will be full of visual impact on the cabinet strength. There are different views on how to reflect the national style in packaging theory and practice, but as long as we understand that its fundamental purpose is to better communicate with more consumers, we will not lose direction in the process of packaging design

there are many views on drug packaging design, which are only discussed from the perspective of non design techniques. Does the drug packaging accurately and clearly convey the product information? Is it in line with consumer psychology? Is it coordinated with the corporate image? Is it capable of global recognition? This is a problem worth pondering by the managers of every enterprise, which is the so-called "do not break, do not stand". The market is changing and the concept is changing, but no matter how it changes, the ultimate goal remains the same - to make our products sell well and our packaging play a promotional role

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